Music free essay sample

Publicists do this as a publicity stunt. Publicists are people or one person that generate and manage publicity for a product (Publicity, 201 2, Publicists). As it may seem that there are many aspects to a publicists job, their main job is to persuade the press to talk about their client in the most positive way possible and to generate press coverage on clients and to serve as the bridge between clients, their public, and mass media outlets (Publicity, 2012, Publicists, Publicists, 2012, Definition, Para 3).They are skilled at identifying newsworthy aspects of products and personalities, to offer to the press as Seibel reportage ideas. In the world of celebrities, unlike agents or managers, publicists usually take a monthly fee for taking care of a client (Publicists, 201 2, Definition, Para 2). A publicity stunt is a planned event designed to attract the publics attention to the events organizers or the evens cause (Publicity Stunt, 2012, Definition). Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The mass media are all those media technologies that are intended to reach a large audience by mass communication (Mass Media, 2012, Definition). Mass communication consists of an academic study of how individuals and entities relay information through mass media to large segments of the population at the same time (Mass Communication, 2012, Definition). The organization that controls the technologies, such as television stations or publishing companies, these two items are also known as mass media (Mass Media, 2012, Definition).Also, many people choose to study practical skills as a journalist, public relations, or advertiser, they offer programs on mass communications Or mass communication research (Mass Communication, 201 2, Field of Study, Para 2). Someone who works with Public Relations also known as PR practices managing the flow of information between an individual or an organization and the public, which brings it back to publicity (Public Relations, 201 2, Definition). Publi city has recorded by pictures or stories the actions and appearance of many different musicians for many years. The musician can be classified by their roles in performing music and writing music (Musician, 2012, Definition). This person is the type of person who makes music a profession; anyone whos skilled in making music or performing music creatively, one who composes, or performs music, is a Caucasian. When music first started out in the twentieth century, musicians where transitioning from nineteenth century Romanticism to twentieth century Modernism and it inhabitants witnessed a drastic musical change (Musician, 2012, Twentieth-Century, Para 1).Now during the twentieth century artists wrote to be Objective, while objects existed on their own terms. While past eras concentrated on spirituality, this new period placed emphasis on physicality and this that were concrete. Now while a musician may describe what a musician was when this twentieth century started, now n year 2012 when talking about musicians we describe them as music artists (Musician, 2012, References, 2012; Music Artists (Occupation), 2012).A music artists is an individual that creates and releases music through a record label or independently (Music Artist (Occupation), 2012, Definition). Music artists are businesses in the sense of their ability to generate revenue from selling a product (Music Artist (Occupation), 2012, Team). The team of a music artist consists of a manager, entertainment lava. N. Year, accountant, and of course themselves. A manage is a person who guides the professional career f a music artist in the entertainment industry (Music Artist (Occupation), 201 2, Manage).This particular member is usually the first member on the music artists team. The entertainment lawyer handles all the legal matters for the music artists (Music Artist (Occupation), 201 2, Entertainment Lawyer). The way the entertainment lawyer is brought about in the team is by handling talent agreements, producer agreements, synchronization licenses, music industry negotiations, and general intellectual property. Now as for the accountant because of all the revenue music artists bring in the accountant is ere necessary to have on their team (Music Artist (Occupation), 2012, Accountant).The accountant is absolutely necessary especially if the music artist has many different checks coming in from many different places. Mentioned above how music artists create and release their own music through a record label or independently, putting tha t aside from what is angers do (Music Artist (Occupation), 201 2, Definition; Singer, 2012). A singer is person who creates an act of producing musical sounds with the voice, and defining regular speech by the use Of both tonality and rhythm (Singer, 201 2, Definition).Singing is often done in a group of other musicians, such as in a choir of singers with different voice ranges, or in an ensemble with instrumentalists, such as a rock group. The appearance of many musicians, music artist, or singers has defined into much more of an obstacle with fame. The human physical appearance of someone is quite infinite (Human physical appearance, 201 2, Definition). Physical appearance of humans, in particular those attributed which are regarded as important for physical attractiveness, are believed to significantly affect the development of personality and social relations.Physical attractiveness refers to the degree to which a persons physical traits are regarded as aesthetically pleasing or beautiful (Physical Attractiveness, 201 2, Definition). Research has shown that heterosexual men tend to be attracted to young and beautiful women with bodily symmetry (Physical Attractiveness, 2012, Female Physical Attractiveness). Rather than decreasing it, modernity has only increase the emphasis men place on womens looks.Women, on average, tend to be more attracted to men who have a relatively narrow waist, a V-shaped torso, and broad shoulders, are taller than they are, and display a high-degree of facial yammerer (Physical Attractiveness, 201 2, Male Physical Attractiveness). Now with some reasons people have a fascination with fashion as being a part of the main appearance. Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, and body piercing or furniture (Fashion, 201 2, Definition).An important part to fashion is fashion journalism, editorial critique, guidelines and commentary can be found in magazines, newspapers, on television, fashion websites, social networks and fashion blobs (Fashion, 2012, Media). Fashion has a lot o do with characters of art and the celebrities. A character is someone who stands as a representative of a particular c lass or group of people known as a type (Character (Arts), 2012, Definition, Para 3). A celebrity is someone who has a prominent profile and commands a great degree of public fascinations and influenced in day-to-day media (Celebrity, 2012, Definition).While people may gain celebrity status as a result of a successful career in a particular field (sports and entertainment), in other cases, people become celebrities because of media attention for their extravagant lifestyle r wealth (Celebrity, 201 2, Definition, Para 3). Looking at before where publicity connects with appearance and musicians, as musicians connect with physical appearances and fashion, to fashion connecting with celebrities and next celebrities connecting with idols. An idol is any person or thing regarded with blind admiration, adoration, or devotion (Idol, 201 2, Definition).In entertainment an idol would be considered a teen idol, which is a celebrity who is widely idealized by teenagers; he or she is often young but not necessarily teenaged (Teen Idol, 201 2, Definition). Many idols are known or their hit single. A single or record single is a type of release, typically a recording of fewer tracks than an album (Single (Music), 201 2, Definition). An album may be understood as a collection of recordings, releases as a single package on a compact disc (Album, 2012, Definition).In popular music, the commercial and artistic importance of the single has varied over time, technological development and according to the audience of particular artists and genres (Single (Music), 2012, History, Para 9). Singles have generally been more important to artists who sell to youngest purchasers of music, who tend to eve more limited financial resources. The album has to have a length Of at least four songs or last more than twenty-five minutes (Album, 201 2, Length).There is a portion of other great musicians that have real music that comes from the heart with depths of emotions. The depths of emotions brings it to why society relies on how publicity has changed real music from creativity, passion, and talent to an appearance of an icon such as the look of a musician and making the musicians first single on the radio because it gets more med ia attention. Popular music genres or modern popular music have many different styles ND some of them involve pop, rap, rock, rhythm and blues, techno, and dub step. Pop is a term that derives from the abbreviation of popular; this type of music was created in the 1 sass coming from rock and roll (Pop Music, 2012, Definition). Pop music has be deriving ideas Often borrowing elements from other styles Including urban, dance, rock, Latin, and country. Nevertheless there are core elements that do describe pop music all on it own. Some of those core elements are short to medium length songs, as well as the common employment of repeated choruses, melodic tunes, and catchy hooks.There are a couple different aspects of pop like pop country or country pop, and hip-hop. Country pop or soft pop have roots in both Nashville sound, folk music, and soft rock this emerged in the sass (Country Music, 201 2, Country pop). Although the term country pop first referred to country music songs and artists that crossed over to top 40 radios, country pop acts are now more likely to cross over to adult contemporary music. Some parts of rock music are considered adult contemporary music.Rock music is a genre of popular music as said before and it originated as rock and roll in sass (Rock Music, 2012, Definition). Rock also drew strongly on a number of other genres such as blues. Rock music has generally centered on the electric guitar, usually as part of a rock group with bass guitar and drums. In the late 1 sass it became common to divide mainstream rock music into soft and hard rock (Rock Music, 201 2, Soft rock, hard rock, and early heavy metal). Soft rock was Often derived from folk rock, using acoustic instruments and putting more emphasis on melody and harmonies.In contrast, hard rock was more derived from blues-rock and was played louder and with more intensity. It often emphasized the electric guitar. Now for heavy metal going off the spectrum it was hard rock played with even more volume and intensity. Alternative rock went mainstream in the 1 9905 but was emerging in 1 sass (Rock Music, 201 2, The emergence of alternative rock; Rock Music, 201 2, Alternative goes mainstream (the sass. Alternative rock also known as Indies rock was used interchangeably when spoken about (Rock Music, 201 2, Indies Rock).Though when the 1 sass came around the alternative mean starting to fall because there was a attraction of an mainstream interest particularly grunge, then Britton, post-grunge, and pop- nun Those few bands that chose to follow the less commercial contours of the scene were increasingly referred to by the label Indies. Also there are other genres of rock known as rap rock, hip hop had gained attention from rock acts in the early 1 sass (Rock Music, 2012, Alternative metal, rap rock, and nu metal). Hip-hop or Rap is a whole different spectru m of rock but in some ways they are connected. When hip-hop or rap came out to be a genre it was during the 1 9705 when block parties became increasingly popular in New York City (Rap Music, 201 2, 1 9705 Origins). Hip-hop is a music genre consisting of a stylized Hitachi music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted (Rap Music, 201 2, Hip hop music). Rapping is also referred to as emceeing, which is a vocal style in which the artist speaks lyrically, in rhyme and verse, generally to an instrumental or synthesized beat (Rap Music, 201 2, Introduction of rapping).New school hip-hop was the second wave of hip-hop music, originating in 1983-84 with the early records or Run-D. M. C and AL Cool J (Rap Music, 2012, New school hip hop). Gangster rap is a submerge of hip-hop that reflects the violent epistyles of inner-city American black youths (Rap Music, 2012, Gangster rap and West coast hip hop). Before the late sass, gangster rap, while a big- selling genre, had been regarded as well outside of the pop mainstream, committed to representing the experience of the inner-city and not selling out to the pop charts (Gangster Rap, 2012, Mainstream era).Then came freestyle rap, that is a style of a capable rap, with instrumental beats, during which rap lyrics were improvised (Freestyle rap, 2012, Definition). In the early sass onwards, with the popularization of improvisational rapping from ropes/artists such as freestyle fellowship (Freestyle Rap, 2012, Newer Definition). Now really going off spectrum to techno and dub step have many of the same aspects to music but with a few different things. Techno music and dub step are both electronic dance music (Techno, 201 2, Definition; Debuted, 201 2, Definition).Stylistically, techno is generally repetitive instrumental music produced for use in a continuous DC set (Techno, 201 2, Definition). Techno developed during the mid sass in Bel leville, Michigan, a suburb of Detroit (Techno, 201 2, Origins). Dub steps earliest release date was back in 998 and was darker; more experimental, instrumental dub remixes of 2-step garage tracks attempting to incorporate the funky elements of break beat (Debuted, 201 2, Definition). Dub steps rhythms are usually syncopated, and often shuffled or incorporating more than one sound on top of another sound (Debuted, 201 2, Rhythm).The above listed music genres are known for having at least one or more mainstream artists and some will be named now. The mainstream artists that are going to be incorporated with all Of these genres are Taylor Swift, Ill Wayne, Knickknack, Ace Lo Green, Lady Gaga, Madonna, Mille Cyrus, Maroon 5, Metallic, Black Eyed Peas, Shriller, Death Cab for Cutie, and Brittany Spears. Mainstream artists are artists who are signed under a major recording artist such as Taylor Swift and more artists to come.Taylor Swift is known for her singles Love Story and You Belong With Me from her second album Fearless (Taylor Swift, 2012, Tayl or Swift, Para 2). As Taylor Swift is often known at Americas sweetheart, she is known for her hook-laden, narrative songs about her experiences as a teenager and young adult (Taylor Swift, 201 2, Taylor Swift, Para 3). In addition to Swifts musical career she has also appeared in the crime drama CSS: Crime Scene Investigation (2009), the ensemble comedy Valentines Day (201 2), and the animated film The Loran (2012).The magazine Forbes estimates that she is worth over $1 65 million. In regards to Tailors wonderful ability to help support art education, childrens literacy, natural disaster relief funds, LEGIT rights and charities for sick children. Taylor has gone from being involved in country music to moving to pop music. Taylor has been known for writing her songs about most of her relationships and how she has ended them (Drew, I, 2012). At one point Taylor was told to have humiliated John Mayer at a rough time and that caught headline news and got her fan base to take her side.Moving to Mille Cyrus who was fighting with Taylor Swift over a boyfriend of Taylor. Mille is known for being an actress and singer-songwriter (Mille Cyrus, 201 2, Mille Cyrus). Mille has been famously known for playing on the hit Disney shows Hannah Montana. In December 2007, Mille had a rumor spread across the Internet about her being a lesbian because her and a friend had a picture of them sharing a licorice and it looked like they were almost kissing (Mille Cyrus, 2012, Controversies). Cirruss performance of Party in the U. S. A. At the 2009 Teen Choice Awards incited media uproar, with some viewers criticizing provocative outfit and inclusion of a brief pole dance as inappropriate for her age, then sixteen, and for her young fans. She already has this risquà ©Ã‚ © image, so it really wasnt much Of a stretch, thats how Brittany [Spears] took off. Lady Gaga is an American singer and songwriter (Lady Gaga, 201 2, Lady Gaga). Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a radical and commercial success that topped charts around the world and included the international number-one singles.Lady Gaga had many influences like Brittany Spears and Elton John; at one point she had stated that Brittany would never get tips from her because Brittany is the queen of pop (Lady Gaga, 201 2, Influences). Brittany Spears is an American recording artist and entertainer (Brittany Spear, 2012, Brittany Spears). In 1 997, she signed with Jive Records and released her debut album .. . Baby One More Time in 1999, which became the best-selling album by the teenage solo artist. Spears became an international pop culture icon immediately after launching her recording career.Throughout Spears has drawn frequent comparisons to Madonna and Janet Jackson, in terms of vocals, choreography and stage presence, citing both as influences in her work. Madonna is an American singer, songwriter, actress, director, dancer, and entrepreneur (Madonna (entertainer), 201 2, Madonna). Madonna is considered to be one of the 25 Most powerful Women of the Past Century by Time for being an influential figure in contemporary music. She is also known for continuously reinventing both her music and image, and for retaining a standard of autonomy within the cording industry. Madonnas music has been the subject of much analysis and scrutiny by critics (Madonna (entertainer), 201 2, Musical Style). In The Madonna Companion, biographers Allen Meet and Carol Benson noted that more than any other recent pop artist, Madonna had used MAT and music videos to establish her popularity and enhance her recorded work (Madonna (entertainer, 2012, Music videos and performances). Madonna has sometimes been considered to be one of the greatest figures in contemporary popular music (Madonna (entertainer), 201 2, Legacy). As were moving from the pop culture and moving into the hip-hop cultural USIA.The Black Eyed peas are an American hip-hop group (Black Eyed Peas, 201 2, The Black Eyed Peas). Their first major hit was the 2003 single Where is the Love? from Elephant, which topped 1 3 international charts. The Black Eyed Peas had many great ideas for charity events, one of their ideas was to cover a John Lennox classic Power to the People, which was mostly recorded on the John Lennox Educational Tour Bus, was released Amnesty International as part of the Make Some Noise campaign to celebrate human rights. As were touching on hip-hop above now let move to a different aspect of rock.Metallic is an American heavy metal band from Los Angels, California (Metallic, 2012, Metallic). Metallic has released nine studio albums, five extended plays, 24 music videos, and 45 singles. Metallic is influenced by early heavy metal and hard rock bands and artists such as Black Sabbath, Deep Purple, Led Zeppelin, and many more (Metallic, 2012, Style and lyrical themes). They have become one of the most influential heavy metal bands of all time, and is credited as one of the big four of thrash metal, along with Slayer, Anthrax, and Megalith (Metallic, 201 2, Legacy and influence).Publicity and fame have taken over our musical values. In assessing the use made of music in documentary production we have to recognize from the onset documentary widely varying profile and emphases (Anonymous, 2002). It is a genre of inquiry and argument, of observation and illustration and, particularly in the last few years, or diversion and amusement. Some indication of how the use of how music is viewed form within the perspectives of documentary production can be gleaned from the latest edition of what is undoubtedly the most widely used production manual.Music should not inject false emotion and choice of music should give access o the inner life of a character of the subject. The style of music is the music genre, which is a conventional category that identifies pieces of music as belonging to a shard tradition or set of conventions. It is to be distinguished from musical form and musical style (Music Genre, 201 2, Music Genre). The style of music is differentiate upon many people some people may prefer to listen to pop, rock, country, heavy metal, or all of them.Popular music refers to any musical style accessible to the general public and disseminated by the mass media (Music Genre, 201 2, Popular music). Musicologist and popular music specialist Philip Tag defined the notion in the light Of coloratura and economical aspects as popular music, unlike art music, is one, conceived for mass distribution to large and often social groups of listeners, two, stored and distributed in the non-written form, three, only possible in an industrial monetary economy where it becomes a commodity and four, in capitalist societies, subject to the laws of free enterprise T should ideally sell as much as possible. Popular music is found on most commercial radio stations, in most commercial music retailers and department stores, and in movies and television soundtracks. Some music artist also auto-tune, which is an audio processor which uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances through use of a phase vectored (Auto-Tune, 2012, Auto- Tune). It was originally intended to disguise or correct off-key inaccuracies, allowing vocal tracks to be perfectly tuned despite originally being slightly off- key. In popular music auto tuning was used to produce the prominent altered vocal effect on Cheers Believe (Auto Tune, 2012, In popular music). Recorded in 1998, Believe was the first commercial recording to use the footwear for this purpose. In an early interview the producers claimed that they had used a Digitize Talker FIX pedal, in what Sound on Sounds editors perceive as an attempt to preserve a trade secret. According to the Boston Herald, county stars Faith Hill, Shania Twain, and Tim McGraw all use Auto- Tune in performance, calling it a safety net that guarantees a good performance.The way fame and publicity has taken over by editing and auto tuning the music artist voices has taking away the musical creativity for artists who want to use these things as a ledge to make there music sound different but not their voices. Musical creativity uses the same thing as auto tuning but without the effect of making them sound better. Computational creativity in the music domain has focused both on the generation of musical scores for use by human musicians, and on the generation of music for performance by computers (Computational Creativity, 201 2, Musical creativity). The technology that is used in musical creativity is auto tuning. Auto tuning as explained above is a tool that is used to edit the voice or sound of music (Auto Tune, 2012, Auto tune). In 2009, the use of auto-tune to create melodies form the audio in died newscast was popularized by Brooklyn musician Michael Gregory, and later by the band The Gregory Brothers (Auto-Tune, 2012, Auto-Tune the news). The Gregory Brothers digitally manipulated recorded voices of politicians, news anchors, and political pundits to conform to a melody, making the figures appear to sing.At the 51st Grammar Awards in early 2009, the band Death Cab for Cutie made an appearance wearing blue ribbons to protest the use of Auto-Tune in the music industry (Auto-Tune 2012, Criticism). Later that spring, Jay-Z titled the lead single of his album The Blueprint 3 as D. O. A. (Death of Auto-Tune). Jay-Z elaborated that he wrote the song under the personal belief that far too many people had jumped on the Auto-Tune bandwagon, and that the trend had become a gimmick. Music free essay sample Music and celebration: A pair that is irresistible to even the coldest of critics. I’d like to relive with you a day of passion and music, of art and expression, of dancing, madness, laughter and joy. Such things are what I live for. The day began like a slow train, its wheels turning ever-so-slightly yet soon to build vast momentum. I had been scheduled to meet a group of three friends at our high school to meet for the sake of our school’s video production program, hang out, and maybe make a video or something. These were once-weekly meetings scheduled over the summer. Sadly though, I found the meeting had been cancelled, but nonetheless summoned the three to my house to figure out something to do. We’d played music before; Adrian on Keyboard (organ), Brandon on bass, Chris on Harmonica, myself on drums or guitar. Brandon brought with him a laptop to record as I instructed. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At eleven a.m. we submerged quietly into the basement, preparing to transcend. The plan was to play song after song, with each one defined only by the musical genre to which the sound belonged. Lyrics would be improvised, as would almost everything else. Breaks would be seldom and take place whenever needed. And so began the madness. Blues and rock started the scene, visceral and permeating, gruff and primal. Stick to the drum with a two-four beat, and the exploration commenced with piano and harmonica intertwining over 12-bar blues bass. Vamping up, the melodies and ideas grew progressively more profound, thumping now with more insistence, speeding faster and faster to match the intensifying beat. Four musicians; one wavelength. Life illuminated that small-town basement and we played the blues like cave-men. Taking the electric guitar, I led us into the next production: an easy-flowing piece of mystic, modal notation paired with drums to keep me on the ground. Musical poetry and repetition, we later titled this one, â€Å"Jazzy Thing.† It was the timeless pinnacle of all my guitar productions, it flowed pure, cool and easy like a slow-drifting river. Taking a short break, I had to hustle my brother over back to the school for a sax lesson. Flying out the door, I gunned over to the school and delivered him and got back with hyper-speed; I was Neal Cassady in On the Road. By the time of my return, the musicians had covered the genres of gospel, funk, and soul, and hands were being clapped amidst shared â€Å"hallelujahs† and such. We then launched into a Doors-esque rocker that drove me, the Jim Morrison disciple, straight through the roof. Drumming and chanting and shamanistic dancing, the rock permeated deep into our souls. The cave-walls lit up with laughter and life, and I cried out like a madman. Harmonica moaned and roared like a speeding night-train as it interplayed wildly with the organ’s deep, insistent melodies. The energy state quickly turned into one of collective madness. On we rode, and we were pioneers in the waning sun. â€Å"I tell you this, no eternal reward will forgive us now for wasting the dawn.† -Jim Morrison Later now, we walked in the moonlight and upon our return to the den, recorded a beatific recital of an eleven-page poem that I had written prior, with the existential odes accompanied of course by bongo and a touch of acoustic notation. You couldn’t help but smile, serene in this night of our youth. And so ended the day of revelry, with stars scattered brigh t in the sky; three men left, bound for home. That is all, my story is spent. The confines of this essay present a viable challenge for conveying one’s true person. It is hard to illustrate passion and desire for knowledge, growth, and experience within such a small boundary, so please accept my best efforts. I strive every day to learn and really partake in life, and I believe wholeheartedly in education. Not just a means to a job, education holds for me a much grander purpose; that is, being a foundation for one’s life. Education imparts profound growth which then acts as a source of strength for all of one’s endeavors. It is for this reason that I hope to bring my passion and creativity to your school. Music free essay sample Have you ever wondered what type of music Is the best for getting ready before a game? Rap Is a good type of music to listen to, because many researchers have said, if you listen to a fast, upbeat, happy, crazy song before you perform, or get ready to play a sport, some have said It makes you play better because all of your Adrenaline is rushing and you get excited. Rap Is better than any other music. This Is because It pumps you up before a game, it relates to life situations, and you can express yourself and feelings into a song.Rap music gets you pumped up before a game, because of the beat. I think that an upbeat, fast song will get anyone pumped before a sporting event. Also, a lot of rap songs talk about sports and performing and Just being the best and giving it all that they can. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There is one bad thing about rap, it had a tendency to swear a lot, and some people dont like that, but then again some people dont mind. Other than pumping you up for a game, this music relates to life situations This music relates to many life situations because most of the rappers had a hard fife and many challenges to defeat to be who and where they are now. Some stories of rappers are amazing, they could come out of the deepest part of the sea, and become on top of the world. It takes a lot of heart and Integrity. Some people would disagree with this statement. For example, a parent, would disagree with this, because maybe their kid reacts a certain way to the things that are said in some of the songs. Such as doing everything the artist is rapping about. So depending on how you are living or feeling, there is always a song out there that you can relate to. Along with relation to songs, there is a way of expressing how you are feeling. Many people have chosen to put their feelings into rap songs, I think that is a good way to get things off your mind, and clear your mind. Rappers today express their feelings In Just about all of their songs. This helps with many things. It helps with your mental health by coping with things In a healthy way. Raps are interesting to compose, because there are so many different rhymes that could be put down on that piece of paper In front of you. Rap Is Just a great type of music and I feel Like It an be a choice for everyone.It is amazing how some people can just pull rhymes out of their heads and make a song right on the spot. People really should listen to this type of music, because it gets one excited and ready to go. Also, it really helps when you can relate to a song and have the lyrics there to get you through everything. Some people dont like this music, because of the bad vocabulary used in it, but you can always get a rap song that is edited, so one will not have to listen to the explicitly. Rap is more listened to and better than any there music.The effort, thoughts and stories put into it make it special. Listening to this kind of music when one is having problems, or when one is getting ready for a game, or Just ones own time. It Is a great type of music to listen to and Its fun and upbeat. Have you ever wondered what type of music is the best for getting ready before a game? Rap is a good type of music to listen to, because many researchers have said, play a sport, some have said it makes you play better because all of your Adrenaline is rushing and you get excited. Rap is better than any other music.This is because it become on top of the world. It takes a lot of heart and integrity. Some people would feelings in Just about all of their songs. This helps with many things. It helps with your mental health by coping with things in a healthy way. Raps are interesting to that piece of paper in front of you. Rap is Just a great type of music and I feel like it can be a choice for everyone. It is amazing how some people can Just pull rhymes out game, or Just ones own time. It is a great type of music to listen to and its fun and Music free essay sample This I Believe â€Å"Music is three chords and the truth!† Music expresses your feeling by the words and rhythm! I believe that everyone needs music. I don’t think anyone would have away to express themselves without music. Going to a funeral the music expresses mostly everyones feelings. When you go to a funeral every one emotion is probably going to be sad. In my case yes and the music expressed the way I felt even more. At funerals the emotions sad right?; Well they don’t play â€Å"The Sky’s the Limit† by Lil Wayne do they? They play such things like â€Å"go rest high on that mountain† by Vince Gill. Music makes the emotion. When you go to a funeral you’re not happy you’re sad. Don’t act like you don’t feel nothing because every individual person feels something, maybe not at that moment but when they start playing the music that’s when I start to feel something. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Why you feel the way you feel at a Concert. Going to a concert your probably happy, excited, and can’t wait to get there. Not down and wanting to cry sort of emotion. When I want to have fun or just wanting to listen to some music, I listen to my â€Å"usual† music. I’m on my way to a concert my emotions just spill of eagerness, and happiness, because concerts are so fun to go to! Concerts are mainly fun, because you go to concerts where there’s music you like not music you hate! So mainly concert emotion equals happy because the kind of music’s there. Concerts are express by what the singer/song writer is thinking about at that time. There are so many songs about different feelings because not every one feels the same thing. You feel what you feel by the way you live and what’s going on in life. Expressing how music affects me and my feelings and emotions. One day while listening to a song that’s was my papaws favorite song. Just the n the words hit my! My emotions spill. Knowing that he’s not here and how I won’t get his hugs no more just touched me! According to the words and what kind of song it is, is how music expresses what you feel! I believe that every one needs music. Just for the way it makes every one think about things twice. Music is used to express each others feelings. Also when you’re in the mood and you can’t express your feelings let music guide you to what your feelings. Music is a wonderful thing just using it is the hard part. I Listen to a variety of popular or known songs and analyze the thoughts, images, and feelings by the music and the lyrics. Hold a debate on an issue arising from discussions about the thoughts, images, and feelings evoked by the music. Let music in except it there’s different kinds pick a couple it will express you! Use music for the best! Music free essay sample This theme is such a popular one, because everyone experiences love sometime in there life and everyone can relate in some way. What is disco? What are the characteristics of this music? -Disco is the mixing soaring vocals with a beat that encouraged dancing. The music often had 100 to 130 beats per minute (a relatively fast tempo) and the pulse of the rhythm was often emphasized. What was the British Invasion? Which famous group was a part of this movement? What impact did the group have on pop music? The British Invasion was when Some of the British bands of the time were modeled on the successful American bands, particularly in the areas of producing recordings and touring to promote the recordings. In the sass, some of these British groups became influential in North America as well. The Beetles were the famous group that was a part of this movement. The impact that the group had on pop music was, that they became the centerpiece of pop music through the next several decades. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What is a boy band? What are some characteristics of a boy band? -A boy band is, a group of three and six young adult males who typically sang, but did not play instruments. Some chastisers of a boy band are, almost all aspects of the groups image were carefully controlled, from their dress to even the stereotypes that the group members fit into, such as the bad boy, the baby, and the nice boy. Performances by the boy bands often featured highly choreographed dance routines. Music free essay sample When I was younger listening to music always made me feel weird. It was Just something about it that made me feel uneasy. As I got older I started to understand that music was suppose to make me feel that way. I can say that music has played many different roles in my life. The three major roles that music have played in my life are focus, motivation, and understanding. I found music to be a good tool to help me focus. Cool Jazz is a type of music that I listen to that clears my head. It lets me focus on one thing and forget about the stuff that dozens matter. Sometimes I listen to this type of music while I study.When I do, I find myself lost in what ever It Is that Im doing. Alt kind of cool that cool Jazz can make me feel this way. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have also found music to be very motivating. Before my football games in high school we use to listen rap music in the locker while we got dressed. There was something in those lyrics that made me want to go out and crush my opponent. No matter whether I was feeling happy, sad, tired, or lazy. It was something about that music and the atmosphere that motivated me to go out on the field and give every thing I got. The last thing that music does is give me a sense of understanding.There re certain things that life throw at you that make you want to breakdown. Someone could be rejected by the love of their life and feel Like they cant move on. The one time that It happened to me I was devastated. I couldnt eat or sleep and It seemed like every little thing reminded me of her. Believe it or not it was a song that helped Strengths: The essay Is effectively focused and organized. The writer states his mall idea (thesis) at the end of the Introductory paragraph, and this statement also predicts the organization of the body: The three major roles that music [has] played in my life are focus, motivation, and understanding.The writer organizes the material in three separate paragraphs, one for each of the three roles. He develops the points adequately, explaining that cool Jazz helps him focus when studying, that music motivated him before a football game to go out on the field and give everything [he had], and that music Increased his understanding, the example being of a time he was rejected by the love of [his] life. The style is clear, and coherence is achieved as each body paragraph begins in a way that emphasizes the poin ts connection to the whole: l found music to be a good tool to help me focus. .. I have also found music to be motivating. The last thing that music does is give me a sense of understanding. The essay is easy to follow and could be easily outlined. In summary, the essay has adequate focus, organization, development, and style. When explaining his points. Exactly what Jazz does he listen to when he studies? When is the most recent time he listened to Jazz while studying? What exactly was the rap music that his football team listened to while dressing before the game? What was the song that helped him deal with his being rejected by his girlfriend? What were the words that helped him cope? Music free essay sample Music is proven to alter our moods and outlook in life. Different genres of music have different effects on us. Lets say for example rock music, it tends to waken us from our sleeping senses and may create a lively outlook or mood for a period of time, but let us still remember that effects of music vary from people to people. Taking rock music Into consideration again, while some people get their positive mood and high energy from listening to rock music, there people tend to be Irritated by It and consider It as a noise.Some people prefer pop music or Jazz music because for them It Is pleasing and thats the reason why their mood becomes positive. If It can affect people positively, of course It can also affect people negatively. Like sad love songs, for people who are broken-hearted or have a tragic love story of their own they would find this type of song as a depressing one. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It may cause more sadness to them and therefore changes their mood negatively. Past experiences of people is an important factor on how music can affectA case study was conducted in the US and it aimed to show the positive effects of music particularly in studying or improving ones performance of a student in school. The case study involved the use of Mozart music, which as we all know as a famous classical musician of all time. It used two control groups, two groups of students, in which one group listened to any music they want and the other listened to Mozart music before an examination. After the result of the examination were given, it showed that those students who listened to Mozart music got higher scores than hose who do not.The researchers who did the experiment then explained that it became possible because Mozart classical music tends to relax the mind and create a positive mood thats why it enhances the brains performance. Music is a really helpful tool in easing our tension, pressure, and anxiety in order for us to think well and have a positive outlook in our lives. It can be of great help especially when we find the music that really suits us, the music that can help us positively. Thats how powerful music is. It can change a person totally either positively or negatively. Music free essay sample For example, music has been proven to calm and stable the human mind. It has had the most effect on my blood pressure, heart, and respiratory rates In which It has positively Improved my health. Moreover, It can Improve your health by relieving stress and influencing our emotions to make a miserable mood better. Negatively, It can lead to a bad influence on children and teens and give them negative interpretations from the music they listen to. Music has been my key to enjoy the little things In life, however; It can negatively Influence our minds to do wrong. In addition, the positive effects of music in my life somewhat reflect the positive effects Ive found from factual information. Every day for me is usually pretty hectic and Im always occupied by something. Its easy for me to find myself stressed out due to all of my responsibilities. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When I begin to feel overwhelmed and stressed I often relax In my room and listen to music. Listening to music positively affects my health in which it lowers my stress levels and has certain improvements on my health in regards to my blood pressure.Music also benefits my emotions. For instance, when I used to get excited for a basketball game certain songs that I would often listen to would boost that excitement and that feeling grew stronger. Nevertheless, Music is a good way to help me stay focused. Furthermore, there are negatives to every positive side. Just as music has positive effects on the body and mind, It can also have negative effects in those same areas. Depending on the type of music, It can sometimes Influence teens In negative ways through the verses In a song.Music with lyrics that are racist, violent, sexist, or homophobic can influence young, vulnerable children. I can recollect the time when I had a friend who listened to heavy metal music that caused him to be influenced towards substance abuse and risk-taking behaviors during his adolescence. This made me realize a lot about music and its negative effect on a persons emotions. In contrast, although music has many neutral effects on most teen experiences by influencing their bad decisions, it doesnt have that effect on me.Reason being I have self-control of my instincts. This has allowed me to control what I listen to at a much mature level. For example, I remember I used to listen to music while Im studying for an exam or trying to type a paper. I often find myself going along to the lyrics of whatever song Im playing. It 1 OFF great feeling about my exam. Therefore, based on my own experiences Vive found hat music can also have many neutral effects on my life as well. In conclusion, music affects my life in many different ways, whether it affects my life positively in the same ways it does negatively. Either way there are distinct differences between the ways music affects me. These differences and similarities make music such a significant part of my life. It has made me the person I am today and helped me get through the hard times in life physically and mentally. Music is not Just about the lyrics, beat, and rhythm. It is about the character of the person and No you are when the sound touches your ears. Music free essay sample Following these talented young students, the Sac State Jazz Singers came on stage and did an excellent job at their pieces as well. I appreciated the song choices and arrangements for each piece. They definitely showed the hard work and practice they put Into each piece and I overly enjoyed the show they put on. With all of the songs from both groups, dynamics, harmonies, unison, scatting, and different rhythms, especially in 4/4 time signature, were portrayed throughout. I thoroughly enjoyed the entire concert.I respected the professionalism and passion that the Christian Brothers Vocal Jazz portrayed through their performance. It was nice to see young students who showed Interest in vocal Jazz and performed It very well. Though, I would have to say my favorite pieces came from our own Sac State Jazz Singers, Ive Got Life by Take 6, which was accompanied by a three man band, piano, bass, and drums, who all did an excellent job, and Radioactive by Imagine Dragons/Pentatonic. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ive Got Life featured singer Pam Shank who is an outstanding singer. She had such a Jazzy, bluesy, and soulful voice.The song Radioactive was amazing especially because it was similar to the arrangement of he group Pentatonic and was A capable while Ian Malta was beat-boxing throughout. I was very Into the feel of the music that It kept me bobbing my head. I enjoyed these the most. The only thing I disliked about the performances were the change In volume controlled through the microphones. Sometimes you could hear a drastic change from loud to soft during a singers solo. Also, during Radioactive, I wish that the beat-boxing was put through the speakers more than the monitors because It sounded a bit foggy when sitting In the audience.Other than that, I enjoyed the hole performance from both groups overall. The practice and dedication was revealed with each song and was very moving and uplifting. There was never a dull moment and I look forward to attending more. Music BIBB By Semester 4 BOB/sectors began with special guests Christian Brothers Vocal Jazz. This young group of singers State Jazz Singers came on stage and did an excellent Job at their pieces as well. I showed the hard work and practice they put into each piece and I overly enjoyed the It was nice to see young students who showed interest in vocal Jazz and performed itState Jazz Singers, Vive Got Life by Take 6, which was accompanied by a three man band, piano, bass, and drums, who all did an excellent Job, and Radioactive by Imagine Dragons/Pentatonic. Vive Got Life featured singer Pam Shank who is an the group Pentatonic and was A capable while Ian Magical was beat-boxing throughout. I was very into the feel of the music that it kept me bobbing my head. I The only thing I disliked about the performances were the change in volume beat-boxing was put through the speakers more than the monitors because it sounded a bit foggy when sitting in the audience. Music free essay sample By the mid-sass, British rock dominated charts ever much of the world, leading to the term British Invasion. The Beetles, The Rolling Stones(before Mice Jaeger started to look a bit like a chicken and Keith Richards started falling out of coconut trees), The Yardarms, The Animals and other British artists played pop and rock with grit and swagger. Bands such as the Stones and the Who developed Out of the early blues scene, taking inspiration from the American rhythm and blues music of the ass, and in the process creating a blueprint for songwriting that has been religiously followed ever since. There was also a small folk movement including singer/ engineers such as Donovan, Simon and Gargantuan and Bert Jansen. However it was the British sound that inspired the most famous folk star, Bob Dylan, to make his controversial decision to Go Electric, playing his first electric show in nowhere other than Manchester. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With all the American influences very apparent in the music of most British bands, the ass was also a time for some quintessential Englishmen. One of my favorite bands, The Kinks became a long-running band that was popular primarily in the I-J.The Kinks Ray Davies, with his observational lyrics and memorable guitar style is often noninsured a quintessential British performer, writing songs such as you really got me and waterloo sunset during his career, his influence defining the next thirty years of British rock-pop. The ass was the decade for perfect songwriting, most bands taking inspiration from the groups mentioned earlier. But because everybody was writing songs in the same vein, as soon as the rules were laid out, it was time they were broken. In America around one small studio in midtown Manhattan, a scene was developing.Lou Reed and his band, The Velvet Underground along with their manager, one Mr.. Andy Warhol and a German singer Nice were making a fresh, new, exciting, and sometimes disturbing sound, refusing to write to any specific structure and writing some legendary songs, such as White Light/White Heat-not too difficult to guess what that song is about- and Venus In Furs in the process. They used a viola, stripped down drums and relentless, sometimes droning guitars to create the legendary racket that has made them one of the most influential bands of the decade.In the late 1 sass, Led Zeppelin and contemporaries such as Black Sabbath developed heavy metal music, using impressive instrumental experience to create energetic, stadium sounding songs-some good, some not so good-Ill leave that to your own judgment.. . By the end of the 1 9605, British rock was reaching its peak of influence, and with young people craving a movement to rival Battle mania and the increasing availability of LSI Psychedelic was born. Spacey lyrics with poetic imagery were common, as were experimental fusions of rock with the English folk tradition, jazz and Indian music.Psychedelic bands showed a rough and forceful image, though their music and lyrics were playful and accessible, washing a pride in British culture that was unusual in a time when globalizes media was just beginning to dominate British society. Psychedelic is usually said to have evolved in 1966, drawing out of revolutionary recordings from the previous year like The Whos My Generation. Almost immediately, Indian influences crept into British popular music, with The Kinks See My Friends and The Yardarms Heart Full of Soul, and the sitar on The Beetles Rubber Soul among the earliest. Music free essay sample I like lil wayne and t.i and 50 cent they r the best every. I hope other people like them. Music free essay sample The most meaningful activities in my life revolvearound music. When I listen to my stereo or play my drum set, I leave this worldfor one of my own and time stands still. I have been a fan of music since I wasnine years old and listened to the likes of U2 and Bryan Adams. Besidesjust listening to music, I have been playing drums almost every day for fiveyears, and have the calluses to prove it. My older brothers taught me almosteverything I know about music, drumming and life in general. Theyre the truereason Im interested in becoming a musician. My tastes in music have totallychanged and matured since I began listening and playing years ago, but the factremains that without music my life would not be complete. When I am notlistening to music or playing drums, I practice with my punk band, Never Again.We have only been together for three months, but have worked diligently. We will write a custom essay sample on Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Besidesdoing the percussion, I also write lyrics. This lets me release my bottled-upemotions. I couldnt imagine my world without music. I am not sure what Iwould do with my time. Creating, practicing and writing lyrics for my band hasbecome the focus of my life. I aspire to play in front of thousands of fans in asold-out arena where my music and words will be heard by everyone. Music free essay sample C minor is one of the most popular compositions in classical music of all time. The tempo of the traditional symphonic performance was much slower than its modern/contemporary counterpart. The traditional orchestra’s tempo was moderato which means Moderate in terms of speed of the beats. The modern performance’s tempo was much faster and livelier. The reason for this is that the modern performance consisted of electric guitars and modern technology which made it easier to manipulate the music. Dynamics means the amount of loudness in music. In this symphony there is a wide dynamics range. For example in the first part of the orchestral symphony the dynamics were mostly loud. The music continued to be built up then down. In the second part the music started very low and gradually went up then back down as the orchestra introduced the second theme of the song. Harmony is the simultaneous sounding of two or more pitches. We will write a custom essay sample on Music Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This symphony uses both consonant and dissonant harmony. The first part of the symphony has mostly tension which makes it dissonant, it also returns to this tension in later parts of the performance. However In the beginning of the second part of the traditional performance the instruments are playing at an equilibrium which makes it consonant. This means that Beethoven’s symphony uses both consonant and dissonant harmony. The music between the different themes switched from polyphonic to homophonic. For example the first part of the traditional performance was mostly polyphonic while the third part was homophonic. The majority of the song however was polyphonic. Scale is a series of stepwise pitches. From the 18th minute till the 19th minute of the traditional performance the scale continued to increase. Beethoven’s Symphony No. 5 is one of the greatest classical pieces I have ever listened to. The reason that I enjoy it so much is because of its ability to create tension and its loudness. The first part of the piece is my favorite because that is where I believe the most tension and disequilibrium lies. The first theme is probably the one I remember most because I have heard it before in scary movies and shows. The performance that I enjoyed the most was the modern/contemporary performance. I enjoyed it more because it was much faster and built up the theme in a faster pace. I also liked it more because the orchestral performance had many slow and boring parts in it, while the modern performance had high dynamics most of the time.

Primary Health Care Background and Definitions Essay Example

Primary Health Care Background and Definitions Essay Example Primary Health Care Background and Definitions Essay Primary Health Care Background and Definitions Essay In 1978, World Health Organization ( WHO ) envisioned a impression Health for all by twelvemonth 2000.1 The factors that fuelled the demand for such an ambitious vision were embedded in a planetary socio-political, geographical, cultural and economic context at that clip. Rising unfairnesss and deficiency of societal justness along with the lifting costs that farther cemented the spreads in handiness and use of wellness services and the barriers faced in implementing the basic wellness services attack were the premier stimulations for WHO to show a instead extremist thought of Health for all .2, 3 In this context, PHC was defined as set of activities that span from basic place based attention to the extremely sophisticated wellness services proviso at the Hospitals. 1, 2, 3 PHC was termed as indispensable wellness attention 1, concentrating upon bar and wellness publicity in add-on to remedy ; based upon the pillars of community authorization for solutions to wellness jobs and t heir sustainability ; rational allotment and use of resources with equity in entree to wellness services and efficiency as encompassing goals.3 The ultimate idea was to beef up National Health Systems in disadvantaged and fighting states and to do PHC as the first contact point for persons, households and communities.1, 5 Finally, PHC was seen as a tool for societal and economic development chiefly following Basic Needs Approach .6 A brief definition of PHC in the context of treatment above could be given as: Primary Health Care is attention that is accessible, participatory, integrated/multidisciplinary/Inter-sectoral, indispensable, and just. 7 Key Values and Principles of PHC Approach Alma Ata raised two digesting rules of Equity and Engagement and Health as a Fundamental Human Right along with few related and connected subjects and values.1, 8 The chief subjects and values identified were Prevention, Inter-sectoral coaction, appropriate usage of resources and engineering, long term sustainability and Social Justice that has its roots in the impression of Equity and Fairness . Though some literature sort these embedded subjects and values as Principles 9, the footings values and rules are frequently used interchangeably and should non be confused with each other. For intent of lucidity and apprehension, a brief history of these cardinal rules and values is given below. Equity Justice harmonizing to natural jurisprudence or right ; A specifically: A freedom from prejudice or favoritism .10 Health Unfairnesss have been defined as differences in wellness that are unneeded, evitable, unjust and unfair . 11 Therefore an operational definition of Equity in Health is: Equity in Health is the absence of systematic disparities in wellness between groups with different degrees of underlying societal advantage/disadvantage that is, wealth, power or prestigiousness. 12 In context of above definitions, WHO promulgated the thought of Universal Access to wellness for all the citizens of the universe ; turn toing the wellness disparities that could be bridged through coordinated community and national attempts and by apportioning the wellness resources to those that are in existent demand of those services. 1 Engagement The province of being related to larger whole . 13 Community engagement could be defined as a societal procedure whereby specific groups with shared demands populating in a defined geographic country actively pursue designation of their demands, take determinations and set up mechanism to run into those demands . 14 Community Participation, through lens of Community Mobilisation can be defined as: a capacity-building procedure through which community persons, groups, or organisations program, carry out and measure activities on a participatory and sustained footing to better their wellness and other demands, either on their ain enterprise or stimulated by others . 15 Alma Ata introduced the impressions of Self-Reliance and Self-Determination 1 for the communities under transitional procedure of achieving wellness equity and societal justness accomplishable through PHC attack. Emerging Subjects in Alma Ata Social Justice Fair and just distribution of society s resources, responsibilities and duties and results and possible effects as a consequence of shared activities and actions. 16 Alma Ata emphasized upon supplying just chances for societal and economic development, taking to better wellness position for all by twelvemonth 2000 and put this as a mark in chase of broader end of guaranting societal justness. Inter-sectoral Collaboration Alma Ata besides highlighted the functions and duties of different community elements viz. the Governments, the International Organizations, the NGOs, the giver bureaus, the wellness workers and professionals to work together for constructing comprehensive and sustainable wellness systems and infra constructions that could assist impoverished states to boom socially and economically. 17 The thought of inter-sectoral partnerships was based upon the observations that wellness and wellness attention bringing are influenced by the factor that are outside the wellness sector18, and to command for these factors, these partnerships are inevitable. Appropriate Use of Technology and Resources Alma Ata besides brought frontward the thought of use of resources and presenting technological promotions for better wellness that is appropriate. Appropriate here refers to being sensitive to cultural norms ; societal conditions and economic context of the populations and communities under consideration. Structural Foundations for PHC Framework 8 A new International Economic Order Restraints free Development of decolonized states Proposed Changes to the SEARCH HBNC Programme For Purpose Of Scaling Up A ; Aligning it With PHC Approach: Justifications and Examples Build Strategic Partnerships with Key Players in Socio-Political Arena of Health and Social Development for Valid and Reliable Research Outcomes and for Designing Effective Line of Action for Future Initiatives and Scaling Up of Programmes Alma Ata propagated inters are Healthy Village Programme in Jordan that brought together Ministry of Health ( MoH ) , WHO and local communities. This programme founded a human capital base in the signifier of web of adult females voluntaries who so got engaged in planing and implementing intercessions related to wellness publicity, environmental wellness and healthy lifestyles.19 Similarly, Basic Development Needs Programme in North West Frontier Province of Pakistan, Healthy Village Programme in Syria and Healthy and Safe School Environment Project in Yemen are few other illustrations of consequence oriented, community based effectual intercessions in which inter-sectoral coaction and partnership edifice were the landmark features.20 The suggested thought of bordering associations and partnerships is consistent with the PHC attack outlined in Alma Ata. It enhances the effectivity of the interventional schemes by synergising diverse planning and execution thoughts onto one focal point.It besides prevents the future issues of scaling up and enlargement of the programmes. Perform Needs Assessment Exercises for the Local Community to Design More Effective Promotional and Interventional Strategies and To Allocate Resources Efficiently SEARCH provided services based upon needs as assessed by SEARCH squad instead than prosecuting community in such procedure for proper designation of community precedences and demands and this was one of the cardinal failings. It would hold been good to analyze where Neonatal Morbidity and Mortality lies in the preferable demands of the community so as to plan and implement more effectual schemes that help the community in recognizing its true demands. This needs assessment exercising would hold besides enabled SEARCH to present Home Based Neonatal Care that would be consistent with the cultural and societal norms and communal thought. This tantrum with the cultural context and political orientations is one of the cardinal demands for service bringing theoretical accounts as per Alma Ata. Similarly, SEARCH did nt execute any demands assessment exercising for of import constituent of their programme ; the Village Health workers ( VHWs ) related to their communicating and administrative accomplishments. Effective communicating accomplishments, basic clinical accomplishments and art of supervising are cardinal facets of a community wellness workers job.21, 22 Needs appraisal for preparation and development of these indispensable human resources enhances their productiveness and increases the effectivity and efficiency of the wellness programme.23 This could hold besides proven true in instance of SEARCH. Search should hold used PLA ( Participatory Leaning and Action ) tools for needs appraisal. PLA tools aid originating community engagement and in long term sustainability of such engagement. These PLA tools/techniques include Mapping and Diagramming, Ranking and Scoring, flow charts, draw and write, and play and forum theatre.24 Rapid Participatory Appraisals ( RPA ) and Participatory Rapid Rural Appraisal ( PRA ) are some other techniques which can be used for needs appraisal that have proven utile for such purpose.25 Example of successful execution of community engagement in aiming demands and precedence scene is the Community Development Project through Basic Development Needs ( BDN ) attack in Iran that resulted in sustainable and incorporate community upliftment through designation and addressing of community demands by community itself.26 This suggested alteration in SEARCH programme conforms to the following founding rules of PHC attack. Engagement Rational allotment and use of resources Making interventional schemes appropriate to the wide societal context of targeted communities. This recommendation besides addresses the hereafter challenges related to scaling up. Objective Measurement of Community Participation instead than Subjective Assumptions sing Community Involvement / Ensuring Active Community Participation SEARCH subjectively assumed that community was to the full involved into the undertaking and seemingly that seems to be the instance but upon objectively analyzing the scenario, it becomes clear that community was non involved in every stage of the proposed program of action. In writer s sentiment, community engagement should objectively be measured at each measure ; particularly during planning and execution stages to measure the extent of engagement and to do future programmes more community oriented by get the better ofing past lacks. Normally used tools are Spider gm ( a visual image technique ) , Impact Diagrams etc.24 The Spidergram besides referred to as Pentagram Model assesses community engagement on five different indexs as shown in the figure below.14 It besides identifies the possible countries for betterment and fostering the community engagement in the hereafter. Figure 1. Five Community Participation Indicators as depicted in Spidergram/Pentagram Participatory attacks brought short term benefits along with puting the phase for future betterments in Nepal.27 Similarly, The UNI Trujillo Project in Peru which engaged community from the really get downing even brought approximately more significant impacts on community growing and development.27 Make SEARCH HBNC Programme More Comprehensive: an Integrated Maternal/Women, Child and Family Health Programme would ensue in more Substantial and Sustainable Results The chief focal point of SEARCH was Neonatal Morbidity and Mortality and though they claim to aim households every bit good as female parents, they are non really good represented in the whole programme doing this enterprise a contemplation and illustration of Selective PHC attack which focuses on specific diseases/problems and creates perpendicular ( standalone ) programmes to turn to those job. PHC as envisioned in Alma Ata was instead a set of incorporate and inter connected activities aiming different segments/groups of population therefore ensuing in Comprehensive Coverage of scope of inter related wellness and societal jobs doing it more effectual in a long tally. Selective PHC has been referred to as an interim scheme for disease control since its inception.28 It was nt meant to be a long term solution. The manner forward is Comprehensive PHC because the selective theoretical account has non responded adequately to the interrelatedness between wellness and socioeconomic development, and a rethinking of planetary wellness policy is desperately needed. 29 Jamkhed Project in India ( 1970 to day of the month ) and Kakamega Project in Western Kenya ( 1974 to 1982 ) are premier illustrations of comprehensive and incorporate attack to maternal, newborn and child wellness and general wellness position of the community ( as evident in Kakamega Project ) and success of these undertakings influenced the political orientation of Alma Ata.15 These undertakings portrayed cardinal rules of engagement and solidarity as laid down in Alma Ata. Additionally, Comprehensive PHC Approach helps adhering to identify Alma Ata impressions of efficient and effectual allotment of resources ensuing in low-cost wellness attention for population multitudes and they have proven to be cost effectual ensuing in important cost savings.30 On the other manus, Vertical programmes, epitomizing Selective PHC can run out resources from the wider wellness system and lead to service duplicate, inefficiency and atomization . 31, 32 Some other Recommended Changes to SEARCH Programme in Context of Spirit of Alma Ata Alma Ata included promotive services as Contentss of PHC and as Health Education was one of the constituents of the SEARCH programme, it would be executable for MoH to see utilizing mass media attacks and techniques for wellness publicity and instruction maintaining in position the cultural and social context of the mark population. This suggestion besides conforms to the thought of appropriate engineering usage as outlined in Alma Ata. These aggregate media attacks have proven successful in developed countries33, 34 and this theoretical account and the results could besides be replicated in developing states maintaining in position the rapid incursion of information engineering and media installations into these societies. A spread is apparent in utilizing effectual planning and direction tools in SEARCH enterprise. It would be an appropriate step to make a SWOT or SWOC ( C for Challenges ) analysis before planning and execution of the programme for intent of Situational Analysis instead than merely utilizing it as an rating and monitoring tool. This helps in placing the possible booby traps and provides the avenues to integrate ways to avoid such deficits and menaces in the hereafter. Provision of preparation to the VHWs pertaining to medical and wellness proviso accomplishments but more significantly in footings of their communicating and interpersonal accomplishments every bit good to ease them in executing their occupation map of Health Education efficaciously. Previous experiences of measuring preparation demands and supplying such support have proven useful35 and could be replicated in the given scenes. This demands based preparation attack has enhanced the quality of maternal and child wellness installations in distant communities.36 MoH should see Scaling up as an chance for accomplishing Health for all instead than taking it as threat . The key for effectual grading up would be to use the lessons learnt from SEARCH enterprise and other similar undertakings ; to capitalise upon strengths of such programmes ( the fact that SEARCH had roots in Gadchiroli Community ) and guaranting betterment attempts where needed. MoH should besides execute cultural and contextual analysis in the communities where scaling up activities would be planned and should seek to prosecute local NGOs like SEARCH in those countries into those programmes. Constraints and Challenges to Effective Implementation and Effectiveness of Proposed Amendments/Changes A ; Scaling Up of SEARCH Programme Following are the possible barriers and restraints that have been identified as factors that could impact one or multiple suggested alterations to the programme. This means that one proposed reform could be restrained by battalion of factors given below. Closed Communication Channels between Collaborating Organizations, Differing Partnership Expectations, Issues with Poor Delineation and Definitions of Roles, Responsibilities and Tasks, Differing Management Styles and Organisational Structures18, 37, 38 These factors could impede the formation of effectual and functional webs among different parties and spouses involved. This finally could ensue in waste of resources and jobs in implementing the action programs by virtuousness of creative activity of uneffective Work Teams and by deficiency of clear way for future strategic determination devising. Problems of Programme Costs, Financing and Funding38, 39, 40 Rising administrative costs associated with scaling up could in bend hinder the procedure of scaling up. Additionally, financing issues could turn out to be a barrier to implementing Comprehensive PHC Approach coercing the MoH to choose for Selective schemes ensuing in unfairness among assorted population sections. Lack of support for preparation and instruction of human resources every bit good as for salaries/payments of employed staff could ensue in under enlisting and hiring of unskilled staff finally over burthening the bing human capital base therefore ensuing in low motive and inefficient public presentation. Introducing user fees would cut down the entree and equity .41 Lack of Trained and Skilled Human Resources and Issues of Labour Market Dynamics42 MoH can non entirely rely upon VHWs in order to scale up the programme. There would be a demand of bing skilled human resource base in the early stages of the programme. Poor funding would take to hapless compensations and it would besides impact the preparation and development of VHWs and staff. Labour market kineticss could coerce the people to look for better options is other sectors or programmes ensuing in human resource crisis ; finally aching the chief aim of supplying wellness services to impoverished. It would besides impede the fulfillment of rules of Equity and entree . Resistance from Different Community Stakeholders and Authoritarian Elementss of Society to Change and Transformation39, 42 These factors could turn out a important barrier to active community engagement specially in under developed puting where some communal elements have significant impact upon determinations sing mundane societal life. This would ache the impression of Participation , one of the basicss of PHC attack. Lack of Institutional Capacity and Leadership37, 42 The sub-optimal capacity of province and authorities for decentalisation 37 coupled with weak community leading could be a major barrier for execution of the programme. Problems and Restrictions with Measuring Participation43 Lack of apprehension of process indexs among community participants every bit good as prejudice in mensurating engagement due to differing response mechanisms within community could do such measurement worthless and non representative of existent scenario. Predominating Politicss and Policies within Health Sector, Local Bureaucracies37 These factors could forestall active community engagement , Community mobilization , entree to wellness services and programmes every bit good as development of inter-sectoral coactions. Differences in Cultural and Social Context between Communities This factor could turn out to be a important challenge and it highlights the demand for Community tailored wellness intercessions that are sensitive to their specific cultural patterns and societal attitudes. Decision Taking into consideration Primary Health Care: Now more than Ever 44 and study of Commission on Social Determinants of Health 45 ; this is the clip for true and existent life application of PHC Approach . Finally, it s recommended that Ministry of Health should seek in future to scale up wellness programmes following the Aga Khan Development Network theoretical account of Integrated Service Delivery for Social Development. 46

Advertisement- Louis Vuitton Essay Example | Topics and Well Written Essays - 1000 words

Advertisement- Louis Vuitton - Essay Example The need for that commodity might not even exist but the advertisements have the power to make products seem very important and thus influence the consumers to purchase it. Nowadays, advertising accumulates a great portion of the expenses of any company since expensive and extensive campaigns are carried out. Alongside the benefits of advertising, it has taken a different toll and has started causing a negative impact on the lifestyle of individuals. Advertising has created the want for attention among individuals and has promoted materialism to a great extent. 2. Impacts of Advertising Advertising has integrated deeply in the business field and no company feels positively about its survival without it. Advertising has become a major source of revenue for companies as they have transformed their products into nothing less than sacred possessions and status symbols. A Louis Vuitton advertisement has been chosen to analyze the current trends of advertising in the modern world; the adve rtisement displays an attractive girl who poses a Louis Vuitton bag on a sports model, shiny, purple car. 2.1 Attention Seeking Attitude The first impression perceived by the viewer would be that the beholder of the bag will look very stylish and the bag will win them attention from others. The consumer might not have the necessary resources to purchase the purse but will make it his/her aim to acquire it. Consumers feel that they can get the attention of their peers if they possess such products. Rather than seeking attention on the basis of their personality and good deeds, consumers start focusing on the advertised accessories to attain a prominent position in the society. Such advertisements make people conscious about their attire, accessories, shoes etc and might make them spend more than their resources. Spending beyond one’s pocket makes an individual get into different kinds of debts. In other words, advertisements are promoting the idea of not being true to one†™s own existence since these objects might not even suit the individual’s character and personality but the perception has successfully been created that the attainment of such branded accessories will make them noticeable and attractive for their peers and the opposite gender. The want for seeking attention from others even makes some consumers prefer the purchase of commodities over their basic needs like rent, utility bills, education funds etc. Rosenberg discussed the experiences of a shopaholic, who admitted that acquiring things became a way for her to feel equivalent with her social circle. The subject had witnessed a limited supply of resources in her childhood because of which she always felt inferior to her friends and found herself in a constant struggle to appear equal to them. This childhood struggle has left her with the want for possessions to prove her equivalent status to the people in her life. Rosenberg stated that â€Å"Buying things--the right things-- later became a way for her to attain a sense of parity† (1). 2.2 Materialism It would not be wrong to term the current times as the technological era. The progression in the media field is also due to technology. Both, media and technology, have played a prominent role in the gradual shift in the styles of living and spending. Both of these mediums bombard the viewer with advertisements throughout the day. The constant viewership of advertisements (like the chosen one) creates a false perception of a happy and good quality life. The chosen advertisement shows a brand new sports model car in the background; a viewer with an old and used car will start fantasizing about the attainment of

Evaluation Forms and their Application Assignment

Evaluation Forms and their Application - Assignment Example As the aim here is to evaluate Australian Cancer Education Prevention fund, the best approach here at this stage would be to monitor the existing situation of the fund, the health department, health care facilities and general awareness level of people of Australia. At this stage as monitoring is important for further decision making, the best evaluation approach will be to use monitoring form as tool. This tool will help in making final choice amongst various probable steps that could be taken. The second form for the study of Australian Cancer Education Prevention fund would be the study of impact form. Looking at the topic under discussion (which is Australian Cancer Education Prevention Fund) it is important to study the impact of this fund in spreading awareness and controlling this health issue. The best approach thus would be to use impact form as a tool in this case. While evaluating anything related to the field of health and medicine, it is important to note that not every time researchers get a second chance. Human lives are involved. It is very important that evaluation in this field is done very carefully. For that purpose, monitoring and impact forms can help in decision

Dq6-Sheila Essay Example | Topics and Well Written Essays - 1250 words

Dq6-Sheila - Essay Example The essay will discuss following thesis statement highlighting three major discussion questions that are provided. â€Å"Decision support, business intelligence and knowledge worker information system helps to enhance effective customer relationship management process in an organization that ensures business growth rate of an organization†. A decision support system can be considered as an effective computer programme application that evaluates and analyzes different types of valuable business data in order to ease the decision making process of the users (Laudon, 2011). The concept of knowledge sharing among the employees is emerging in contemporary organizational job structure due to growing competition in job market. Moreover, it is also true that each and every employee needs to utilize their knowledge and skills to evaluate and analyze any kinds of business data set. These have become prior responsibilities of employees (Galegher, 2014). It is true that, global business environment has become highly competitive. Decision support system significantly adds value after implying cost. On the other hand, knowledge workers bring efficiency in decision making process through the effective use of DSS. These require high business operation cost. But, end of the day it helps an organization to develop effective strategy. For example, Walmart has developed several strategies to enhance decision support system. The organization implemented installed and implemented numbers of decision support system including sales data warehouse and retail link in order to enhance strategy development process. This process somehow helped the organization to become market leader. In spite of huge application cost, organizations generally implements advanced technological applications in order to gain potential competitive advantages. Decision support system is such an effective system

Moral Reconciliation Essay Example for Free

Moral Reconciliation Essay From the beginning of the story to the end, Huckleberry Finn’s morals change rather dramatically and the novel focuses largely on this. Forced to reconcile his personal feelings of friendship for an escaped slave (Jim) with what society has told him is right, Huck learns through the course of the story to trust his moral instincts. As the story progresses, we see Huck’s character develop strong morals that eventually lead to his reconciliation. Early in the book, Huck is shown to have a low level of maturity and is very naà ¯ve. He relies more on the opinions of others more so than his own. Huck seems to know the rightful place of a slave, especially growing up in the American South. But this changes, in time, when he meets a runaway slave named Jim on Jackson Island. Huck knows he is defying society by not turning Jim in, but he continues to stay by Jim’s side and feels he can’t betray him as their friendship grows. This is an internal moral struggle for Huck, because he knows to society he is â€Å"wrong,† but to him their friendship made it â€Å"right.† While floating down the Mississippi, Huck and Jim come across a shipwreck. Huck, being the young, curious boy he is wants to explore it. Jim on the other hand is very reluctant to do so, but he feels obliged to follow Huck along anyways because he is a slave and Huck is white. On the wreck the two find a gang of robbers and a tied up man, they decide to leave immediately at this site. Huck and Jim then steal the robbers boat, but Huck feels a little guilty for doing this. So he makes up a story to a ferryboat watchman that his family was on the wreck and they needed help. The watchman showed up on the site just to discover that it sank, and the robbers most likely dead. Compassion is a key part in developing good morality and at this point Huck’s morality is slowly taking shape because he feels compassion for others. During a terrible storm, Huck and Jim are separated. Jim searches for Huck, but he cannot pinpoint him, so he goes to sleep. Huck eventually arrives on the raft to find Jim sleeping. Once Jim woke up Huck told him that the whole storm fiasco was just an elaborate dream he had, but Jim soon discovers he is lying and becomes upset. Seeing this, Huck felt guilty for hurting Jim’s feelings and apologizes. This is a pivotal point in the novel because Huck realizes that he has feelings for this slave. Once again he knows society would see this as â€Å"wrong† and just plain crazy. Huck is having another internal conflict, but feels that his friendship with Jim is morally â€Å"right† contrary to what society would think. Huck’s moral dilemmas are rooted in conflicting systems of morality: that of his upbringing and that of his own natural feelings of friendship for Jim. â€Å"I was paddling off, all in a sweat to tell on him; but when he says this, it seemed to kind of take the tuck all out of me. I went along slow then, and I warnt right down certain whether I was glad I started or whether I warnt. When I was fifty yards off, Jim says: Dah you goes, de ole true Huck; de ony white genlman dat ever kep his promise to ole Jim. Well, I just felt sick. But I says, I GOT to do it – I cant get OUT of it. Right then along comes a skiff with two men in it with guns, and they stopped and I stopped.† This a good example of Huck’s moral conflictions. At the climax of the novel, Huck as an epiphany. When Jim gets turned in by the conmen (the Duke and the King), Huck is devastated. Confused at what to do, Huck writes a letter that is intended for Ms. Watson, the letter reads: Miss Watson, your runaway nigger Jim is down here two mile below Pikesville, and Mr. Phelps has got him and he will give him up for the reward if you send. Huck Finn. After wrestling with his morals and consciousness, Huck makes his most important moral decision yet, when he states: All right, then, Ill GO to hell – and tore it up. He ultimately helped Jim escape. In the end, Huck acted on the highest level of morality regardless of society’s laws and ideas. Early in the story Huck displayed childish traits and a skewed morality because of how he grew up. But Huck changed entirely in his time spent with Jim. When life was forced upon Huck he had to develop and â€Å"grow up† rather fast. He quickly progressed from a naà ¯ve boy to a mature morally correct young man. Most humans strive for the betterment of themselves and society as a whole, and this is what makes Huck’s final reconciliation so compelling.

George Orwell and Animal Farm and 1984 Essay -- comparison compare con

George Orwell and Animal Farm and 1984 George Orwell is only a pen name. The man behind the classics Animal Farm and 1984 was named Eric Arthur Blair and was born to a middle class family living in Bengal in 1903. Eric Blair got his first taste of class prejudice at a young age when his mother forced him to abandon his playmates, which were plumber's children (Crick 9). He could then play only with the other children in the family, all of whom were at least five years older or younger than Eric (Crick 12). This created in him a sense of alienation that plagued him all his life and seems to be reflected in the bitter decay and loneliness he later expressed in his novel 1984. As he moved around unsuccessfully from job to job, he never really developed a sense of self-worth. His childhood self-esteem had already been scarred by his bed wetting habit, of which Orwell Biographer Jeffrey Meyers writes that it "was only the first of endless episodes that made Orwell feel guilty: he was poor, he was lazy and a failure, ungrateful and unhealthy, disgusting and dirty minded, weak, ugly, cowardly" (23). His writings, under the name of George Orwell, and specifically his two major novels, mentioned above, contain themes warning readers of the dangers present in modern society, a world he saw as bleak and repressive through the filter of his unhappy childhood and two world wars. Despite their sometimes dark settings, his works are very accessible, which has made him popular among those not usually comfortable with more intellectual fiction. But his works do discuss serious themes and contain a specific focus, making them valid pieces of literature and not just popular fiction. Animal Farm is Orwell's... ...is rule. 1984 shows the tendency of the dictator to want to control every aspect of a people's actions, feelings, and thoughts. A single man, with absolute power over a country's military, government, and minds, inevitably produces a lower standard of living, a constant fear of being arrested, and a trend of state sanctioned murders in order to establish and uphold the regime. This modern danger, along with Orwell's expression of his own personal alienation, is what is depicted through the dark humor of Animal Farm and the poverty and paranoia of 1984. Works Cited Crick, Bernard. George Orwell: A Life. Boston: Little, Brown, 1980. Meyers, Jeffrey. A Reader's Guide to George Orwell. Ottowa: Rowman and Allanheld, 1975. Orwell, George. 1984. New York: The New American Library, 1961. Orwell, George. Animal Farm. New York: Penguin Books, 1946.

Marketing Strategy & Practice of cable and internet industry

Comcast is a telecommunications company based in the United States. Currently Comcast is the country’s' leading cable television network provider as well as being the country’s second largest provider of broadband internet services. In analyzing this paper, I will look at the current trends in the telecommunications industry within the United States. In addition to this, I will also look at some of the current developments and or drawbacks giving special reference to Comcast as a single firm. INTERNET SERVICE PROVIDER: Internet service providers are business organizations whose core business is providing business firms, organizations as well as private individuals with internet related services. In addition to this internet service, providers also provide a range of other services including domain registration, web hosting, collocation as well as internet transit. CABLE TELEVISION: Cable television is a technology that involves providing television services to wishing consumers using radio signals transmitted through coaxial cables or in recent times through optical fibers. In addition to this, these cables are sometimes used for providing broadband internet services, radio programming as well as a range of other services MARKETING STRATEGY: A marketing strategy is a business process that allows organizations or businesses to optimize sales as well as acquire competitive advantage over its competitors by finding the greatest opportunities of channeling the organizations limited resources. INTRODUCTION: Comcast Corporation has tried to find its market share within the United States telecommunications industry. In doing this, the company has tried to apply bleeding edge technologies in order to be ahead of its competitors like time Warner and Verizon. In doing this the company has company has initiated a mix of the best marketing strategy as well as market research. ANALYSIS: By the year 2006 the telecommunications industry on a global perspective was estimated to be worth more than $3 billion dollars. Within the United States alone, the sector is one of the largest employers with more than one million employees as of the year 2006. Within the United States, there are estimates that subscribers will grow to about 4 billion by the year2011. In addition to this, current trends within the sector involve mergers and multiple acquisitions that have made the industry one of the most competitive. In addition, cross-border ownership of business enterprises has become the norm. Among these mergers and acquisitions is the take over of MCI by giant Verizon Corporation. In addition, the industry is one of the fastest growing within the market. The industry is also the most interrelated with all the other sectors of the economy. Regardless of its remarkable growth, the industry is faced with a discreet problem from the wireless internet service providers. The growth of wireless internet and telephony has been one of the major troubles for the broadband technologies. On a firm-based perspective, there is stiff competition within the industry. To improve on market share every company uses its own strategy. However, in any industry there are four core elements of marketing strategy. These four elements are strategies that involve the product, pricing, promotion, and distribution. All firms within the industry seem to employ a different mix of the four elements in order to achieve its growth or industry projections. In this field, companies like Comcast have adopted technologies like video on demand in order to improve their competitive edge. In addition to this, companies like Verizon have increased their capital base and they are becoming some of the core competitors to Comcast. CONCLUSION: The telecommunications industry has come to be a major source of revenue for many economies. The industry is behind much growth that is being experienced within the East Asian newly industrialized countries like Singapore and Malaysia. The role of the industry in the development of many countries cannot be overlooked. REFERENCES: Edward F. McQuarrie. (2005). the Market Research Toolbox: A Concise Guide for Beginners. London: Sage Publications. Ian, Chaston. (1999). New Marketing Strategies: Evolving Flexible Processes to Fit Market Circumstance. London: Sage Publications James Higgins. (1994). the Management Challenge. New York: Macmillan Rogers, M. (2003). Diffusion of Innovations, (5th ed.). New York: Free Press. Sunny, Crouch. &Matthew, Housden. (2003). Marketing Research for Managers. Amsterdam: Elsevier. Â   Â   Â   Â   Â   Â  

Analysis of USEC Inc.

USEC is the world’s leading supplier of enriched Uranium to nuclear power plants. Due to the expiration of long term energy cost savings contracts, USEC is examining the possibility of taking on a new project called the American Centrifuge Project. This project will utilize a different process for Uranium enrichment, which is the core business process of USEC. The new technology process uses much less energy, which will reduce manufacturing costs and keep USEC on the leading edge of technology in the enrichment market space. As with any major energy industry project, the ACP project comes with a huge price tag of around $1. billion. Investment of this size cannot be made without due analysis. We have taken in to account all the details given while calculating key statistics for this project. A thorough analysis is in the best interests of USEC as the project will provide them with the freedom to implement new technologies in the uranium enrichment process in their own plant. W ithout this, USEC is constrained to lease the government owned plants which usually comes with its own restrictions. We will be calculating the individual cash flows of its existing Paducah operations and the ACP project it is planning to invest in.Our decision will be based on the incremental NPV and IRR. This report will walk us through all the important aspects of our analysis and ultimately to our final decision of whether accepting or rejecting the project. Background USEC is pursuing ACP for several reasons, most of which can be attributed to an increasing gain by its competitors in the market space. USEC’s long term contract for a lower cost power supply for their current process had expired. This left USEC with much higher costs for electricity, which is heavily used in the current process for Uranium enrichment, gaseous diffusion.This jump in energy cost reduced the margins USEC was receiving on sales, as compared to their competitors. This is driving the need to com e up with an alternative solution to the current process. The ACP technology is being looked at because it could give a competitive advantage to USEC against its competitors. ACP will lower the production costs and improve USEC’s technology position in the market. If the company takes on the ACP project, USEC will reach 6. 5 million units in production by 2013. A minimal level of maintenance would be required due to the improved technology and better facilities.ACP would also double the size of USEC as a whole. Cash Flow Calculations We are providing below the assumptions and other calculations we used while computing the WACC and the cash flows. * Net working capital of 5% of sales will be used for both Paducah and ACP project * Inflation is assumed to be 3% * Flotation costs are ignored for cost of equity. * We assume a risk-free rate of 5. 09%. This number comes from the current yield of the 30 year T-bond as shown in Exhibit 5. * 50% reduction in enrichment cost start fro m year 2011 (for ACP project).Without the 50% reduction, the enrichment cost in 2011 would have been $50. 15. We are going to start at 50. 15/2=$25. 07 (50%) from year 2011 as enrichment cost and from there it will again increase at the rate of inflation which is 3%. In 2011, the total capacity will be 3. 5M (2. 5M from ACP and 1M from Paducah). While calculating the enrichment cost for the year 2011, we used the reduced cost for the ACP capacity which is 2. 5 million and the original enrichment cost for the scaled down Paducah plant capacity which is 1 million. * Change in NWC for 2006 will be 0.The NWC will be recovered at the end of he final period which is at the end of year 2025. * The CAPEX and the depreciation cost for the Paducah plant in the year 2011 will be prorated to the reduced capacity of 1 million while calculating the cash flow for the ACP project. * Market Risk Premium will be assumed as 6% * CAPEX for Paducah, Paducah depreciation, and lease expenses are fixed and prorated where required but is not adjusted for inflation. Weighted Average Cost of Capital To calculate the weighted average cost of capital, we first calculated the market value of debt and equity.The case exhibits provided the necessary data to calculate the market value of debt and equity. The weight of debt and equity were calculated to be around 32 and 68 percent respectively. Appendix will provide the detailed steps we used to calculate the WACC, individual cash flows for Paducah and ACP and the incremental cash flows. A risk free rate of 5. 19%, a Beta of 1. 3, and a market risk premium of 6% were used to calculate the cost of equity using CAPM. For cost of debt, we used the given 9. 04%. We came up with the after tax WACC of 10. 57%Analysis and Recommendation. We are comfortable in using the WACC as the discount rate for cash flow calculation. NPV calculation using the WACC as the discount rate will provide us some idea about whether this project is at least worth or not f or the cost of capital. But to make our final decision, we would really look at the incremental IRR and NPV to see how much more or less it comes up when compared to the discount rate. We will be expecting an IRR which is at least 2 percent above the discount rate as a justification to recommend a project of this size. We calculated the NPV for ACP to be $1,910,199,999. 1 which is greater than the NPV for Paducah at $1,615,996,848. 88. The incremental internal rate of return and NPV of this project are 13. 12% and $294,203,150. 14 respectively. The incremental IRR of 13. 12% is 2% more than the discount rate of 10. 57% (or WACC in our case). Current stock price of $10. 80 is based on USEC’s current business model. We believe that the current stock price is undervalued as it does not reflect the potential of the ACP project. As a result, the stock price will increase. So based on the NPV and incremental IRR, it would be in USEC’s best interest to accept ACP.The ACP proj ect will help the firm to double its capacity and improve the technology to gain the competitive advantage in the industry. The long term prospect of USEC will be bright as a result of ACP project. Though the ACP plant will be completely depreciated at the end of its life cycle of 15 years, it will provide USEC with more opportunities to further improve on the technology which has proved profitable already and to invest in more lucrative future projects which will ultimately improve the financial bottom line of the organization.