Operations Management - Dabur at a Glance - 2845 Words

Submitted by: Group 9 Shobhit Agrawal Soham Badheka Ankit Mundhra Jitendra Sachdev Prashant Singh Anusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care,†¦show more content†¦Dabur today has manufacturing plants in 12 locations, Baddi (Himachal Pradesh), Pantnagar (Uttaranchal), Sahibabad (Uttar Pradesh), Jammu, Silvassa, Nasik, Alwar, Katni, Narendrapur, Pithampur, Newai (Rajasthan) and Siliguri (West Bengal). During 2011-12 the company added a Honey plant in Baddi. Another unit has been established in Baddi and commissioned in March 2012 to manufacture Chyawanprash, Toothpaste, Glucose and Odonil. A Greenfield manufacturing facility is being set up near Dhaka to suppleme nt the capacity and meet future requirements. Dabur is setting up a fruit juice facility in Sri Lanka as an export oriented unit. This facility will be utilized for meeting requirements of the Indian market as well as local sales in Sri Lanka. Dabur has received the OHSAS 18001 and ISO 14001 certification for its units in Baddi, besides plants in Jammu, Newai and Alwar. This certification has been done by the external accreditation body TUV NORD. This standard is the foundation of overall health, safety and environment framework of Dabur. With this, eight of its manufacturing units have now been certified under this standard. Various energy conservation techniques have been initiated and successfully implemented across all manufacturing units. Initiatives were also taken towards new product and pack introductions, improve safety awareness and quality improvement. Several existing units were upgraded and manufacturing capacity added forShow MoreRelatedOperations Management - Dabur at a Glance2836 Words   |  12 PagesAnusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’sRead MoreMarketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash15871 Words   |  64 Pages1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthyRead MoreBrand Building Blocks96400 Words   |  386 Pagescontext that involves a growing level of complexity. The remaining reasons reflect internal pressures that inhibit brand building. The fifth reason, the temptation to change a sound brand strategy, is particularly insidious because it is the management equivalent of shooting yourself in the foot. The sixth and seventh reasons, the organizational bias against innovation and the pressure to invest elsewhere, are special problems facing strong brands. They can be caused by arrogance but are more